Houston Ethnic Media
Ethnic media exploded with growth over the last 40 years, paralleling an unprecedented influx of immigrants from all over the world. By 2009, an estimated 60 million American adults relied on some form of ethnic media — print, online, TV, radio — for news, information and entertainment. In Houston, over half the state’s new majority of ethnic minorities named an ethnic news source they referenced regularly or occasionally. That’s 1 out of 4 Houstonians getting their news from an Ethnic Media Source. Ethnic news outlets are those print, online, and broadcast platforms that target a specific audience defined by race, ethnic origin, religious affiliation, or gender identity and that publish regularly. Pan-ethnic media outlets target multiple ethnic audiences (such as pan-AAPI, Pan-African diaspora, pan-immigrant, pan-people-of-color, pan LGBTQ+).
