With the Democratic primary for Texas’ U.S. Senate race now settled, state Rep. James Talarico faces a new challenge: earning the support of Black women voters who strongly backed U.S. Rep. Jasmine Crockett.
Talarico defeated Crockett in the closely watched Democratic primary, winning about 52 percent of the vote to Crockett’s 46 percent, according to preliminary results. The victory sets up a general election contest against the winner of the Republican runoff between Sen. John Cornyn and Texas Attorney General Ken Paxton.
But interviews with Black women voters suggest party unity alone may not be enough. Many say Talarico will have to demonstrate how he plans to represent their communities, address economic concerns and remain visible in neighborhoods where Crockett built support.
Election data underscores the political stakes. An analysis by The New York Times found that Crockett performed especially well in heavily Black precincts during the primary, highlighting the importance of those voters to the Democratic coalition.
Representation and Authenticity
For many voters, Crockett’s candidacy resonated because they saw themselves reflected in her leadership.
Natalie Greene, a 19-year-old college freshman, said Crockett energized many Black women because of her unapologetic presence and cultural authenticity.
“Black women went hard for Jasmine Crockett because she represented us,” Greene said. “She showed up as a natural Black woman in our community and our culture. She was fiery, outspoken and unapologetically herself.”
Greene said younger Black women voters are also looking for candidates willing to address issues directly affecting their lives.
“As a young Black woman, I want to hear how he plans to advocate for us,” she said. “That means education, reproductive rights and the issues college students are facing right now. I want to see him looking young women in the eye and explaining what he’s willing to fight for on our behalf.”
For Talarico to earn support from Black women voters, Greene said he will also have to clearly communicate what distinguishes him as a candidate.
“He needs to show who he really is and what makes him stand out,” she said. “Otherwise, he risks being seen as just another white Democrat. Black women want to know who is really going to represent them.”
Economic Concerns Remain Central
Economic opportunity remains a top concern for many voters.
Dana Patterson, a 74-year-old retired plant worker, said wages and financial stability for working families should be central to any candidate’s agenda.
“We need more wages,” Patterson said. “Working people need better pay. That’s something he can fight for.”
Patterson said Black women often carry the economic weight of their families and communities.
“Black women are always doing something, always working,” she said. “But we’re still not equal when it comes to pay and opportunity.”
Showing Up in the Community
Visibility and engagement are also key.
Elaine Johnson, 66, a retired accounts receivable specialist and former poll worker, said Talarico must actively engage with voters in Black communities if he hopes to build trust.
“He needs to make his presence known,” Johnson said. “Hold town halls in different parts of the city so people can get to know him. Who is he? What does he stand for?”
Johnson said honesty and follow-through are essential qualities she looks for in elected officials.
“Everybody can talk a good game during an election,” she said. “But I want someone who will actually do what they say once they get into office.”
Healthcare affordability is another major concern for many seniors, she added.
“When you’re retired and living on a fixed income, you don’t have money to play with,” Johnson said. “We need leaders who understand that.”
Policies That Benefit Black Communities
Nicole Walker, a registered nurse with more than 15 years of experience, said candidates must clearly explain how their policies will benefit Black communities.
“What are his policies? What is he planning to do to help the Black community?” Walker said. “How will his being in office benefit us?”
Walker said she wants candidates to clearly outline how their policies will strengthen Black-owned businesses and create opportunities for families.
“I want to know what he’s going to do for Black businesses and for our children,” she said. “Are we getting opportunities? Are we able to compete for contracts?”
Walker also emphasized the importance of candidates being present at community events and listening to residents.
“We need to see him in the community,” Walker said. “Come to our events and talk to people.”
The Stakes in November
The expectations voiced by these voters reflect the broader role Black women play in Democratic politics, where they are widely considered one of the party’s most consistent and engaged voting blocs.
At the same time, Democrats face a steep challenge in Texas, which has not elected a Democrat to statewide office since 1994.
Whether Talarico can expand his support among voters who energized Crockett’s campaign may prove critical in determining whether Democrats can compete in a statewide contest that is expected to draw national attention.
“I completely understand if I’m not Black Texans’ first choice in this race,” Talarico told POLITICO ahead of the primaries. “But I would love to be their close second choice. And if I don’t get it in this race, I hope to have it in the general election.”
